Enterprise Leaders must have a personal, intimate understanding of the marketplace. They must know first hand what is happening with the competition and what their best customers are saying about them.
They must clearly understand their flat spots and face them with courage and conviction. They understand that the next big idea is out their it just has not been scaled yet.
Leaders must understand and articulate their competitive advantage and drive it into the organization with strategies and metrics. This is not a bottom up exercise where leaders allow for bubble up ideas drive strategy. This is a top down driven point of view that will differentiate them in the marketplace.
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